History is important. It's from history that we learn lessons that prepare us for the future. This is not just a study of history though.
Steve Smith is today undertaking an effort that will revolutionize how the profits from advertising revenue on the internet will be shared. If he has his way the average consumer will be able to share in the advertising revenue that they themselves generate.
The Excel Telecommunications that I'm referring to in this article is from the late eighties to just after the turn of the century. Excel Telecommunications was founded in 1988 by entrepreneur Kenny Troutt. Kenny Troutt brought on Steve Smith to run the marketing arm of the company. It was Steve Smith who developed and oversaw the marketing system in Excel. Using the network marketing platform after seven years it became the fourth largest long distance service in America. One of its major accomplishments was that Microsoft took 15 years to get to a billion dollars in annual sales, it took Excel less than eight years.
Originally when Steve Smith brought the idea of using multi-leveled marketing to Troutt as the marketing vehicle for Excel, Troutt was not happy with the idea. But it started out with so much power.
Excel was the youngest company ever to join the New York Stock Exchange. At its height, Excel had over 14 million long distance customers and way over a million sales representatives. The only two people that ever made more than a million dollars a month were Troutt and Smith of Excel. Excel created thousands of millionaires and changed the financial lives of tens of thousands of people.
This is more than just a history lesson. One of the most ambitious endevours in recent marketing history is being undertaken today by Steve Smith of Excel fame. His and his team, much with Excel experience in their background are bringing a new concept to internet marketing.
The lessons learned from growing Excel and running Excel over the years have proved invaluable to Steve Smith. His new company has chosen the perfect industry to be involved in. He has created a new multi-leveled marketing company that produces a product that it gives away for free. The product costs nothing for the consumer to use. The product makes its consumer money, when the consumer does what they normally do every day online.
The lion's share of advertising money is being spent on internet advertising. If a woman put some detail on her facebook account that says she has a dog, and plays the piano it might just seem incidental. But when she looks on her facebook page it's very likely that she'll see advertisements for heartworm medication and online piano lessons. That level of individualization has never been possible in advertising before the internet. Particularly social media on the internet.
Steve has said that his current effort is sure to dwarf the achievements of Excel. Here's a home-based business that makes the dream to work at home a lot easier.
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Article Source: http://EzineArticles.com/?expert=John_R_Powell
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